For this semester i need to prepare a business plan.
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Frozfit Cafe
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Here is the guideline to make a proper business plan:
1. Cover page
2. Table of content
3. Executive summary (LAST)
4. Company / product description
5. Market analysis
- Market segmentation (geography / demographic / psychographic / behavioral / product type)
- Target market selection and size and trend
- Buyer behavior
- Competitor analysis (direct / indirect / future competitors / competitive intelligence / competitive analysis grid)
- Estimate of annual sales and market share
6. Industry analysis
- Industry definition (food and beverages industry)
- Industry size
- Industry growth rate
- Industry sales projections
- Industry characteristics
- Industry trends
7. Administration plan
- Bilangan pekerja
- Gaji dan imbuhan
- KWSP & SOCSO
- Carta organisasi
- Bidang tugas pengurus
- Bentuk peralatan pejabat dan kos
- Bentuk ruang pejabat dan tapak perniagaan
- Kos sewa kedai
8. Marketing plan
- Price each menu
- Marketing strategy
- Positioning strategy
- Points of differentiation
- Pricing strategy (cost-based / value-based)
- Sales process and promotions mix
- Distribution and sales strategy
9. Operations plan and product/service development plan
- Operations model and procedure
- Business location
- Facilities and equipment
- Operations strategy and plans
- Development status and tasks
- Challenge and risks
- Budget operations plan
- Intellectual property
10. Financial projections