Business Plan

For this semester i need to prepare a business plan. 

Frozfit Cafe

Here is the guideline to make a proper business plan:

1. Cover page 

2. Table of content 

3. Executive summary (LAST) 

4. Company / product description 

5. Market analysis 

- Market segmentation (geography / demographic / psychographic / behavioral / product         type) 

- Target market selection and size and trend 

- Buyer behavior

- Competitor analysis (direct / indirect / future competitors / competitive intelligence /             competitive analysis grid) 

- Estimate of annual sales and market share

6. Industry analysis 

- Industry definition (food and beverages industry)

- Industry size 

- Industry growth rate

- Industry sales projections

- Industry characteristics

- Industry trends 

7. Administration plan 

- Bilangan pekerja

- Gaji dan imbuhan

- KWSP & SOCSO

- Carta organisasi 

- Bidang tugas pengurus

- Bentuk peralatan pejabat dan kos

- Bentuk ruang pejabat dan tapak perniagaan 

- Kos sewa kedai

8. Marketing plan

- Price each menu

- Marketing strategy

- Positioning strategy

- Points of differentiation

- Pricing strategy (cost-based / value-based)

- Sales process and promotions mix

- Distribution and sales strategy

9. Operations plan and product/service development plan 

- Operations model and procedure

- Business location

- Facilities and equipment

- Operations strategy and plans

- Development status and tasks 

- Challenge and risks

- Budget operations plan 

- Intellectual property

10. Financial projections